Top 5 Meal Kits and Specialty Foods Apps on iOS in New Zealand, Q4 2024

In the fourth quarter of 2024, the iOS platform in New Zealand saw varied performance across the top meal kit and specialty food applications. Here’s a closer look at the trends observed for each app.

Vivino: Drink The Right Wine experienced fluctuations in weekly revenue, peaking at $116 in early October and ending the quarter with $98. Weekly downloads were relatively stable, with a notable increase to 268 in the week before Christmas. The app’s active users showed a gradual increase, reaching 424 by the end of December.

eMeals - Healthy Meal Plans maintained a very low activity level, with minimal downloads and a consistent number of active users hovering around 3 to 4 throughout the quarter.

HelloFresh: Meal Kit Delivery saw a consistent download rate, with numbers mostly in the 300-400 range. However, active users fluctuated significantly, starting at 8.3K and decreasing to 3.3K by year-end.

Factor_ Prepared Meal Delivery had a modest download rate, peaking at 33 in early October and dropping to single digits towards the end of the quarter. The app also saw a steady decline in active users, from 351 at the start to 280 by December.

Tipple had negligible activity during this period, with only a couple of downloads and no significant revenue or active user data to report.

For further insights into these trends, visit Sensor Tower. The data provides a comprehensive view of how these apps are performing in the competitive landscape of meal kit and specialty food delivery services.